You can create a Google Business Profile without showing your address by setting it up as a service-area business. With diib, you can track your GBP performance and get tips to grow your local visibility, even without a storefront.
Absolutely! If you run a home-based business or travel to your customers instead of having a storefront, you can still have a Google Business Profile (GBP). Google gives you the option to hide your address while showing the areas you serve, so you stay visible in search results and Google Maps without sharing personal information. This setup works well for service-area businesses like cleaners, contractors, landscapers, consultants, and more.
How to Set Up a GBP Without an Address
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Create Your Profile
Go to Google Business Profile Manager and click “Manage Now”. Enter your business name and choose the category that best fits what you offer. -
Select "No" for a Physical Location
When Google asks if you have a location where customers can visit, select “No”. This tells Google you work in a service area instead of a storefront. -
Define Your Service Area
Add the cities, zip codes, or regions you actually serve. You can list multiple areas, but keep it accurate so your profile only appears where you truly do business. -
Add Contact Details
Include your phone number and website so customers can still reach you directly from search results or Google Maps. -
Verify Your Profile
Google will ask you to verify your business, usually with a postcard, phone call, or email. Once verified, your profile will go live.
What Happens If You Don’t Show an Address?
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Your profile won’t display a street address or a pin on Google Maps.
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You’ll still appear in local search results for the areas you listed.
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Customers can call you, visit your website, or send a message directly through your GBP.
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Your service area is shown instead of a physical location, giving you privacy while staying visible.
How to Rank Higher Without an Address
Not having a physical address doesn’t hurt your chances of showing up in local searches, but you do need to optimize your profile:
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Fill out every detail on your profile, including your description, services, and hours.
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Collect and respond to Google reviews regularly.
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Post updates, offers, or news to stay active in Google’s eyes.
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Make sure your website has strong local SEO with your service areas and keywords listed naturally.
Using diib, you can track your Google Business Profile performance, see how many clicks and calls it’s bringing in, and get tailored tips to improve your local visibility, even without a listed address.
Key Takeaways
Not having a storefront doesn’t mean you have to miss out on local search traffic. Setting up a Google Business Profile with a service area keeps you visible, helps customers find you, and works perfectly for mobile or home-based businesses. With diib, you can monitor your GBP performance, get alerts, and find opportunities to grow your local reach.