You can have multiple Google Business Profiles if your business has separate physical locations or unique brands at different addresses.
Yes, you can! If your business has more than one physical location or operates under different brands or services at unique addresses, you can set up multiple Google Business Profiles (GBPs). This helps customers find the right location, get accurate information, and connect with your business faster in Google Search and Maps.
When You Can Have Multiple GBPs
Google allows businesses to create a separate profile for each distinct, customer-facing location or separate brand under one company.
Here are some examples:
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Multiple locations: A jewelry store with shops in Miami, Orlando, and Tampa can create a separate GBP for each store so local customers see the nearest one.
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Different services or brands: A car dealership that sells new cars and has a separate service center across town can create a profile for each location since customers visit different addresses.
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Franchise or chain businesses: If you run several franchises, each one can have its own GBP as long as they have unique addresses and phone numbers.
When You Shouldn’t Create Multiple GBPs
Google doesn’t allow:
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Multiple profiles for the same location using different keywords or slight name variations.
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Profiles for businesses that operate online only without a physical address customers can visit.
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Virtual offices or P.O. boxes as standalone profiles (these don’t count as real locations).
If you’re tempted to make several profiles for SEO purposes without separate physical locations, it’s best not to. Google could suspend them, and it may hurt your visibility instead of helping.
Tips for Managing Multiple GBPs
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Use accurate info: Each profile should have the correct name, address, phone number, and hours.
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Add photos and posts: Keep your profiles active with real pictures and updates for each location. Google loves when you add new photos and respond to reviews.
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Ask for reviews: Encourage customers to leave reviews on the location they visited.
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Keep details consistent: Avoid small variations in business names or categories across profiles to build trust with Google.
Next Steps
If you only have one GBP now and plan to add more:
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Sign in to Google Business Profile Manager
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Click “Add Business” and follow the prompts for your second location.
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Verify each new profile (usually by mail or phone).
If you’ve synced your GBP with diib, we’ll pull in the data for every profile you connect, helping you track clicks, calls, and rankings for each location in one dashboard.