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How Can I Improve My diibAI Visibility Score?

There are multiple ways you can increase your diibAI Visibility Score.

Your diibAI Visibility Score shows how visible your business is when people use AI tools like ChatGPT, Claude, or Perplexity to search for recommendations in your industry.

When someone asks an AI tool “Who’s the best roofer near me?” or “Which dentist should I call?”, those tools rely on trusted websites, directories, and content to form their answers. Improving your score means making it easier for AI to recognize, trust, and mention your business.

You don’t need technical skills or coding to do this. Below are six practical, non-technical steps you can take to increase your AI visibility over time.

1. Get listed where AI pulls answers for your industry

Your diibAI Visibility Score shows the sites AI tools commonly pull from when answering questions about businesses like yours. Your goal is to make sure your business appears on those same sites.

Here are a few common examples by industry (this isn’t a full list):

  • Roofers & Contractors: Yelp, Angi, BBB, local Chambers of Commerce

  • Restaurants: Yelp, Tripadvisor, OpenTable, Google Maps

  • Dentists & Doctors: Healthgrades, Zocdoc, Google Business Profile

  • Retail & Salons: Facebook, Instagram, Google Maps

  • Tours & Travel: Tripadvisor, Viator, local tourism boards

If a competitor appears in an AI answer, diibAI Visibility Score will often show where that competitor is listed. From there, you can:

  • Create a profile on the same directory

  • Submit a listing form

  • Or contact the site owner to request inclusion

You don’t need to be listed everywhere. Even a handful of strong, relevant listings can noticeably improve your visibility.

2. Answer real customer questions on your website

AI tools favor clear, helpful answers written in plain English. Adding a few pages or blog posts that directly answer common questions can significantly boost your visibility.

Examples:

  • “How long does a metal roof last in snow?”

  • “Best gluten-free pizza in Park City”

  • “What’s the safest way to whiten teeth?”

  • “When is the best time for a Yellowstone wildlife tour?”

You don’t need dozens of articles. Two or three strong, well-written pages are often enough to make an impact.

A helpful tip:
Look at the citations shown in your diibAI Visibility Score. If a competitor’s page is being cited, open it and see what question they’re answering. If you don’t cover that topic yet, create a similar (and ideally better) page on your site.

3. Strengthen your overall online footprint

Consistency matters. AI tools and search engines look for the same business information across multiple sources.

Make sure your:

  • Business name, address, phone number, and website match everywhere

  • Location and service areas are clearly stated

  • Photos, services, and descriptions are up to date

For locally focused pages, be specific. For example:
“Residential Roofing in Pittsburgh and Warren” instead of just “Roofing Services.”

Consistent, clear information signals trust to both Google and AI tools.

4. Build relationships that lead to mentions and backlinks

Being mentioned on other reputable websites helps AI understand that your business is credible and established.

Ways to earn mentions:

  • Ask suppliers, partners, or local charities to link to you

  • Write a testimonial for a vendor (they often publish it with a link)

  • Submit a short success story to your Chamber of Commerce or a local news site

  • Join niche directories like Houzz, WeddingWire, Avvo, Zocdoc, GoodFirms, or Clutch

You don’t need dozens of links. A few high-quality mentions can move your score noticeably.

5. Keep your profiles active and up to date

AI tools favor businesses that look current and responsive.

Simple habits that help:

  • Post occasionally on Google Business Profile or Facebook

  • Respond to reviews, especially negative ones, professionally

  • Ask happy customers for reviews soon after a job or visit

  • Refresh photos and confirm hours regularly

An active presence signals that your business is real, trusted, and still operating.

6. Position yourself as an expert

AI tools tend to reference authoritative voices. You can build credibility by:

  • Answering questions on platforms like Quora or Reddit (with your website in your profile)

  • Joining HARO or Qwoted to provide short expert quotes

  • Sharing simple how-to tips on LinkedIn or your blog

The more often your business appears across reliable sources, the more likely AI tools are to mention you directly.

Improving your diibAI Visibility Score isn’t about gaming AI or doing anything complicated. It’s about showing up consistently, answering real questions, and being present where AI already looks for information.

Start with one or two steps above, track changes in your score, and build from there. Over time, these small actions can make a real difference in how often your business is surfaced in AI-driven search.