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How Do I Claim and Update My Business on Directory Sites?

Here's how to update your info in online directories to increase your diibAI Visibility Score.

Directory listings are one of the easiest ways to improve your visibility in Google search and AI-powered tools. When search engines and AI tools like ChatGPT or Perplexity look for businesses to show or recommend, they often rely on trusted directories to confirm that a business is real, active, and accurate.

Keeping your listings up to date helps search engines and AI systems understand:

  • Who you are

  • What services you offer

  • Where you’re located

  • Whether your business information is consistent and trustworthy

That consistency plays a big role in how (and whether) your business shows up in search results and AI answers.

Where to start

Begin by claiming or updating your profiles on well-known directory sites, including:

  • Google Business Profile

  • Yelp

  • TripAdvisor

  • Trustpilot

  • Angi

  • Better Business Bureau (BBB)

You should also review any additional directories listed in your citation list below.

What to include on each listing

Make sure each profile includes:

  • Accurate business details (name, phone number, address, hours, website)

  • A clear, plain-language description of your services

  • Recent photos of your work, location, or team

  • A handful of current reviews from real customers

Even small updates—like adding new photos or correcting hours—can make a difference.

Examples by business type

  • Restaurants should keep menus up to date and add food photos on Google and Yelp.

  • Contractors and roofers should upload before-and-after photos on Angi or BBB.

  • Dentists and clinics should review listings on sites like Healthgrades or Zocdoc.

  • Hotels and tour companies should keep TripAdvisor and Expedia profiles active and current.

Why this matters

Active, consistent directory profiles signal that your business is legitimate, current, and trustworthy. Even a handful of strong listings can improve how your business appears in search and contribute to a higher diib AI Visibility Score.

Want help managing this?

If updating multiple directories feels overwhelming, diib’s LocalBoost can help. LocalBoost submits and updates your business information across major directories for you, so you can focus on running your business while we handle the visibility work.