---
title: How Do I Use the Analytics in My diib Dashboard to Set Business Goals?
description: Learn how to use your diib dashboard data to set real, measurable business goals across search, social, and local listings.
---

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# How Do I Use the Analytics in My diib Dashboard to Set Business Goals?

## Learn how to use your diib dashboard data to set real, measurable business goals across search, social, and local listings.

Your diib dashboard is built to help you do more than just look at numbers, it helps you set clear, realistic goals to grow your business.

When you [sync your data channels,](https://diib.com/app/channels)you can see exactly how customers find you, how they engage with your website and social media, and where you have room to improve. This makes it easier to focus on the actions that will actually help you reach your next milestone.

---

#### 1. Sync All Your Data Channels

The first step is to [connect your data sources](https://diib.com/app/channels) so diib can give you the full picture of how your business is performing online:

- Google Analytics (GA): See engagement rate, active and returning users, new users, average time spent on your site, and page views per visitor.
- Google Business Profile (GBP): Track website clicks, calls, directions requested, total views, views on Maps vs. Search, and searches your business appeared in over the last 30 days.
- Facebook and Instagram: Understand how your social posts are driving traffic and which ones perform best.
- YouTube: See how your videos are performing right inside your diib dashboard.

The more channels you sync, the more accurate and actionable your insights will be. You’ll be able to see everything in one place instead of jumping between different platforms.

---

#### 2. Use Industry Benchmarks for Context

Your industry benchmarks show how your traffic, keywords, and backlinks compare to other businesses like yours. This helps you set goals that are realistic and competitive.

- If your domain authority is below average, you might set a goal to earn 5–10 new backlinks this month.
- If competitors get more website visits, you could focus on creating content or optimizing your GBP to show up in more searches.

---

#### 3. Set Specific Goals Based on Your Analytics

Every business will set different goals depending on what their dashboard shows. Here are a few examples:

- **Local service business (like a plumber or pet groomer):**
  
    - Increase calls from Google Business Profile by 15% next month by adding more photos and posts.
    - Get 20 more clicks from Maps searches by improving your GBP description.
    - Increase average session time on your site from 45 seconds to 1 minute by updating service pages.
- **Ecommerce store:**
  
    - Grow returning visitors by 10% over the next 60 days by adding product reviews and email reminders.
    - Improve engagement rate on your store pages to reduce bounce rates and get more sales.
    - Add 5 new backlinks from blogs or directories to help rank higher for product keywords.
- **B2B or consulting business:**
  
    - Boost website clicks from GBP by 25% with updated service descriptions and posts.
    - Rank on page one for two new industry keywords in the next three months.
    - Increase time per session on your blog pages to show stronger user engagement.

---

#### 4. Track Your Progress with Benchmark Reports

Every Pro member gets a weekly benchmark report, showing what’s changed with your traffic, keywords, and backlinks, compared to your industry. Free members receive this report monthly. These reports help you see:

- Whether your actions are increasing visitors or leads.
- If your SEO progress is keeping up with or outpacing your competitors.
- What needs your attention next to hit your targets.

---

#### 5. Turn Data Into Action

Your[diib dashboard](http://diib.com)also gives you Objectives and Alerts, which are specific suggestions based on your synced data and benchmarks. These can guide your next steps, like improving a slow page, claiming more backlinks, or adding content to rank for new keywords.

When you bring all your data together in diib, it’s easier to set goals that matter, whether that’s more calls from your GBP, more traffic from search, or more engagement on your site. No guessing, just clear next steps to help you grow.

If you feel overwhelmed by all the data, don't worry! Our Pro members can always join any number of diibLive sessions, and free members can join our free group demo call.

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