---
title: My diibAI Visibility Score just went down, what happened?
description: Learn why your diibAI Visibility Score fluctuates from day to day.
---

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# My diibAI Visibility Score just went down, what happened?

## Your diibAI Visibility Score may fluctuate from day to day. Here is why. 

Sometimes, your diibAI Visibility Score may fluctuate. Your score might drop 20 points or increase 20 points from one day to the next. This is normal as AI answers change based upon the particular LLM platform's learning. We've found that ChatGPT is the easiest platform to improve your score, while Claude is harder, and Perplexity is the hardest. You can always get help with improving your diibAI Visibility Score by attending one of our diibLive sessions. 

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