What Kind of YouTube Videos Should I Be Creating?

Here are some video ideas to help your business show up and stand out on YouTube.

If you run a business, YouTube is a great way to bring in more traffic and show people what you do. But not every type of video works for every industry. The good news is, you don’t have to be a pro to get started. Just think about what your customers ask most often.

Here are some ideas based on common business types:

  • Restaurants or food businesses: Recipe tutorials, behind-the-scenes in the kitchen, or short videos about your ingredients or process. Also, if you have a seasonal menu, this is a great way to announce and showcase it.

  • Service-based businesses (like cleaning, fitness, or repairs): “How-to” videos, expert tips, and before-and-after results.

  • Product businesses: Product demos, customer reviews, and unboxing videos.

  • Professionals (like lawyers, consultants, or real estate agents): FAQ videos, quick tips, or explaining confusing industry terms in plain language.

Keep your videos short, clear, and helpful. And don’t forget to mention your location or service area if you're a local business - that can help your SEO too!

diib is currently working on a YouTube integration. That means soon you’ll be able to see how your YouTube content is performing right inside your diib dashboard.