How to see your website traffic sources in Google Analytics and why syncing with diib makes it even easier.
Understanding where your website visitors come from is one of the most powerful things you can do to grow your business. When you know which channels are bringing people in (whether it’s Google searches, social media, or referrals from other sites), you can double down on what’s working and spot new opportunities to reach your audience.
Checking your traffic in Google Analytics
If you use Google Analytics (GA), you can see your traffic sources in just a few clicks:
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Log into your Google Analytics account.
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In the left menu, click Reports.
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Go to Acquisition → Traffic acquisition (in GA4) or Source/Medium (in Universal Analytics).
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You’ll see a breakdown of your visitors by source, such as:
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Organic Search – people finding you in search engines like Google or Bing
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Direct – people typing in your web address or using a bookmark
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Referral – visitors coming from links on other websites
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Social – traffic from platforms like Facebook, Instagram, or LinkedIn
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Paid Search – visits from ads you’re running
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Why syncing Google Analytics with diib helps even more
By connecting your GA account to diib, you get all that traffic data right inside your diib dashboard, alongside other key stats and insights. This means you can:
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Track trends and compare results over time
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Understand how changes to your site or campaigns affect visits
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Get personalized growth tips based on your traffic patterns
To sync Google Analytics with diib:
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Log into your diib dashboard
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Click Analytics in the left-hand tab, and go to the Google Analytics section.
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Follow the prompts to authorize access.
Once synced, you’ll have a clear, easy-to-read view of where your traffic is coming from, and tips and how to get more of it.