Why Do AI tools Recommend My Competitors Instead of Me?

When you check your diibAI Visibility Score, you can see how often ChatGPT, Claude, and Perplexity mention your business—and which sources they're pulling from. If your score is low or you're not showing up in those citations, it usually means competitors have content that gives AI more to work with. That's frustrating—but fixable.

AI tools like ChatGPT, Claude, and Perplexity pull from websites that are local, specific, and complete. If competitors are appearing and you aren't, look at what they're covering—city names, nearby landmarks, common questions—and use that as your roadmap.

Create pages that clearly answer what people and AIs are asking:

• "Best roof repair in Pittsburgh after a storm"
• "Affordable family pizza in Park City"
• "How to choose a dentist near Salt Lake City"

Include your city name, service area, and a few nearby neighborhoods on every major page. AI systems rely heavily on these local clues to decide which businesses to recommend.

Add short FAQs to your site. Questions like "Do you offer emergency service?" or "Do you cater to large groups?" help AI recognize you as the right local answer—not just another website.

Your diibAI Visibility Score shows you exactly where you stand. Use that insight to close the gap.