Why Does My Data Look Different in diib Compared to Other Platforms?

It’s normal for SEO data to differ between platforms. Each SEO tool collects, processes, and updates data in different ways, which can result in variations across reports.

Below are some of the most common reasons you may see differences:

Keyword Volumes and Traffic

• SEO tools use proprietary algorithms to estimate keyword search volume and potential traffic based on ranking positions. These values are estimates and may vary between platforms.

• diib® syncs directly with Google Analytics, allowing you to view real website traffic based on actual user sessions.

Authority Scores

• Each platform uses its own authority metric to measure the strength of a website’s backlink profile. These scores are calculated differently and should be compared within the same tool rather than across platforms.

• diib® uses Moz Domain Authority, a widely recognized industry-standard metric.

Total Number of Ranking Keywords

• The total number of keywords a website ranks for can differ between tools. This is due to differences in keyword databases, tracking methods, and how rankings are discovered and updated.

The Big Picture

When using multiple SEO tools, it’s common for overall trends to be similar even if the exact numbers differ. Since diib® syncs directly with Google Analytics, it reflects real user activity on your site. For best results, focus on trends over time rather than comparing exact values across platforms.