In this article, we'll cover why your data may look different in Diib compared to Semrush or other platforms.
It’s completely normal for your data in Diib to look a little different from other platforms like Semrush, Moz, or Ahrefs. Here’s why:
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Different Data Sources:
Each platform pulls data from different sources and updates it on its own schedule. For example, Diib uses your Google Analytics data and other direct integrations, while other tools may rely on their own crawlers or third-party data providers. -
Data Collection Methods:
Tools like Semrush or Ahrefs use their own algorithms and crawlers to estimate metrics like traffic or backlinks, while Diib uses real-time data synced directly from Google Analytics and other verified sources. This means Diib’s numbers are often a closer reflection of your site’s actual performance. -
Timing of Updates:
Platforms refresh their data at different intervals. Diib regularly updates your dashboard using the most recent information available, while other tools may update weekly, monthly, or at different rates. -
Metrics Focus:
Each platform prioritizes and calculates metrics a bit differently. For example, Semrush might focus on keyword rankings or competitor data, while Diib combines those insights with actionable growth opportunities tailored to your business goals.
Which Data Is Most Accurate?
For the most reliable insights, Google Analytics is often the best source of truth since it reflects actual traffic and user behavior. Diib syncs directly with Google Analytics to provide actionable insights, making it easier for you to understand and improve your website’s performance.
If you’re comparing tools, focus on trends over time rather than exact numbers. This will give you a clearer picture of your overall growth.