Why is AI Visibility Important for My Business?

AI visibility is the next frontier of online discovery. Millions of consumers already rely on AI chatbots and assistants instead of Google alone.

• 34% of U.S. adults have used ChatGPT; among adults under 30, it’s 58%.
• 49% of consumers now use some form of AI when researching or shopping online.

When your business shows up in an AI-generated answer, it’s more than exposure — it’s a recommendation. AI systems surface brands they consider credible and trustworthy.

Even better: the same actions that boost your Google rankings — quality content, solid backlinks, accurate directory listings — also strengthen your AI visibility.

That means you’re improving both classic search and AI-powered search at the same time.