If you're getting messages that your core vitals need some help, don't worry. Here are some best practices to help.
Core Vitals are a set of metrics that Google uses to measure the user experience of your website, focusing on speed, interactivity, and visual stability. While they’re helpful for understanding how your website performs, they’re just one of many ranking factors Google considers, and it’s normal for most websites to struggle with these scores. The good news? Failing Core Web Vitals isn’t the end of the world, and you can still rank well if your content and SEO are strong.
What Are Core Vitals?
Core Web Vitals focus on three main areas:
- Largest Contentful Paint (LCP): Measures how quickly the largest content (e.g., an image or heading) on your page loads.
- First Input Delay (FID): Tracks how quickly your site responds to user interactions like clicks or taps.
- Cumulative Layout Shift (CLS): Measures how stable your page is while it loads (e.g., avoiding content shifting around).
These metrics are aimed at improving the user experience, but they don’t outweigh the importance of quality content, relevance, or backlinks when it comes to rankings.
Why You Shouldn’t Stress Over Core Web Vitals
- Most Sites Don’t Pass: It’s common for websites, even big ones, to fail Core Vitals tests. Google’s requirements are tough, and failing doesn’t mean your site won’t rank well.
- Focus on the Bigger Picture: Core Vitals are just one factor among hundreds that Google uses to rank websites. High-quality content, good keywords, and strong backlinks will always have a bigger impact.
- User Experience Is More Important: If your site loads reasonably fast and works well for visitors, you’re already ahead of many competitors.
How to Improve Your Core Web Vitals
If you want to work on these metrics (without overthinking them), here are a few simple steps:
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Speed Up Loading Times (LCP):
- Compress large images and videos.
- Use lazy loading for images to load them only when needed.
- Upgrade to a faster hosting plan if your site is slow.
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Improve Interactivity (FID):
- Minimize the use of heavy JavaScript files that can slow down your site.
- Use a content delivery network (CDN) to distribute content faster.
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Stabilize Your Layout (CLS):
- Set image dimensions so they don’t shift when loading.
- Avoid using ads or pop-ups that cause the page to move around.
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Use Tools for Insights:
- Tools like Google PageSpeed Insights or Lighthouse can give you specific recommendations for improving Core Web Vitals.
Final Thoughts
Core Vitals are good benchmarks for improving your website, but your score on your Diib dashboard isn't a deal breaker. Many top-ranking sites don’t pass these tests, and you can still succeed with a focus on quality content, good SEO practices, and a great user experience.
If you’re feeling overwhelmed, remember: these scores are just one small piece of the puzzle. Diib is here to help you focus on what truly matters for your website’s growth!