Learn how location pages can help you rank in local searches, attract more customers, and improve visibility for multiple service areas.
Location pages are dedicated pages on your website that target specific cities, neighborhoods, or service areas where your business operates. They help local customers find you online and improve your chances of showing up in Google Search and Google Maps when people look for businesses like yours in their area.
If you serve multiple locations, adding location pages can increase your visibility, attract local traffic, and help convert visitors into customers.
Who Should Use Location Pages?
Location pages are great for any business that serves multiple areas, whether you have physical storefronts or offer services in different locations. Some examples include:
- Brick-and-mortar businesses like retail stores, restaurants, gyms, and medical offices
- Service-based businesses like plumbers, HVAC companies, home cleaners, and landscapers
- Franchises or multi-location businesses that want to rank for each of their locations
- Law firms, real estate agencies, and other professional services that serve multiple regions
Even if you don’t have a physical location in each area, location pages can help you rank in searches for those places and attract more local customers.
What to Include on a Location Page
A strong location page should be detailed, helpful, and unique to the area it’s targeting. Here’s what you should include:
- Business Name, Address, and Phone Number (NAP) – Make sure this matches what’s on your Google Business Profile.
- Operating Hours – Let customers know when you’re open.
- Service or Product Information – Be specific about what you offer in this location.
- Local Keywords – Naturally mention the city, neighborhood, and surrounding areas.
- Google Maps Embed – Makes it easier for customers to find you.
- Customer Reviews & Testimonials – Include feedback from people in that area to build trust.
- Unique Content for Each Page – Avoid copying and pasting the same text across multiple location pages. Instead, add local details, promotions, or FAQs that make each page stand out.
Best Practices for Location Pages
One of the biggest mistakes businesses make is copying the same content for every location and just swapping out the city name. Google prefers unique, high-quality pages, so try to make each location page different by adding local details, customer stories, or neighborhood-specific services.
It’s also important to link your location pages to other parts of your website, like your main services pages, blog posts, or even a location directory if you have multiple locations.
Why Location Pages Matter for SEO
A well-optimized location page makes it easier for search engines to understand where your business operates and who you serve. This helps:
- Improve your chances of showing up in local search results and “near me” searches
- Drive more targeted traffic from people looking for your services in specific areas
- Increase conversions by giving visitors clear, location-specific information
If you serve multiple locations, investing in high-quality location pages is one of the best ways to grow your online presence and attract more local customers.