How To Use the "My Keywords" Feature in Diib

This help article explains how to use the "My Keywords" feature in Diib.

Keywords are the building blocks of SEO. Knowing what keywords you’re ranking for and which ones you’re “almost” ranking for gives you a great idea of what content your site needs. And better content equals more, high-quality traffic!

You can also use this tool to track your keywords. This is really important because you’ll be able to see keyword ranking changes over time, which means you’ll be able to clock your progress when you add new content to your site.

TL / DR Video:

Glossary:

Keyword. These are words and phrases that users type into search engines (like Google) to find information on a particular topic. Keywords are the building blocks of SEO.
Volume. Our estimate of the number of times people searched for a keyword in Google over the last 30 days.

Ranking. The organic position in Google search for this keyword. A 5 means a website ranks in the fifth spot in Google searches. Rank position does not include ads that may appear at the top of search results. Rankings may vary depending on location and/or very recent changes to results.
Tracking. Diib's Keyword Tracker lets you see changes in your Google ranking over time for specific keywords. It also prioritizes reporting for this keyword and will add it to snapshots and alerts.
Website Authority/Domain Authority. Website authority predicts how likely a website is to rank for keywords in search engines. Website authority scores range from 0 to 100, with higher scores correlating to more powerful websites. When using website authority as part of your SEO strategy, remember to focus on websites in your industry/location that rank for similar keywords. For example, a dentist in London should compare their website authority to other London dentists’ websites.
Traffic. Approximate traffic by keyword depending on its volume and position.

How to Use This Tool

At the top of the screen, you’ll see your Website Authority, Organic Search Traffic, Number of Keywords and their changes, and the number of keywords you’re currently tracking.

Below that is your Keyword Ranking in Google. If you organize by 1-100, you can see which keywords you’re ranking and “almost” ranking for. You can also organize by how much a position has changed and the estimated traffic that keyword is bringing to your site.

Monthly Volume is Diib’s estimate of the number of times people have Googled that keyword over the last 30 days.

And last but not least, you can organize by Keyword Difficulty. This can be Easy, Medium or Difficult depending on how hard we think it is to rank in the top 10 for that keyword. When selecting keywords to write about, look for high-volume + low-difficulty keywords first!

For example, Acting Classes Los Angeles has a high volume and an easy ranking difficulty.

Tips and Tricks

Use it for content inspiration.

Sort by “Google Ranking”. Look for keywords ranking 4-15 - these are your “almost” ranking keywords and . Use these to create content on your site (or add these to some of your current pages). It’s a great way to start really ranking for the keywords!

After you've found some new keywords, search for them in Google and see what types of articles already rank well or under “People Also Ask”. For example, if your keyword is “raw honey”, type that into Google and you’ll see a lot of articles in the top 10 positions talking about the “benefits” of “raw honey”. Make sure your content answers the questions people are searching for.

Track your keywords.

Once you add tracking to a keyword, we’ll prioritize reporting for that keyword in the emails and updates you get. Plus, you’ll track its history. This way, if you made a change to a page that ranks, you can check back to see if your changes affected its keyword rankings.

If you’re a local business, use localized keywords and content.

For example, let’s say you’re a golf pro based out of Wichita, KS. You can see below that one of the keywords you’re almost ranking for is “golf lessons wichita kansas”. If you’re a local business and have a physical location or service specific areas, using those locations (like Wichita) in your keywords is a great idea.

Make sure your title tags match your content and keywords.

In this example, if you’re focusing on “ice fishing lake minnetonka”, then you want your title tag to have that keyword and answer that question. Right now it says “Fishing Ice House Rental”, so you could change it to “Ice Fishing Lake Minnetonka | Ice House Rental.”

Or here you can see the search is for “dog trainers in colorado springs”, and the title tag simply reads “Our Mission”, with no mention of dog training or Colorado Springs.